SWIFT SHAVE
Subscription Razor Service -
Brand Strategy, Logo & Packaging Design.
SWIFT Shave is concept work developed for a start-up razor business.
Business inception:
The client was sick of razors in the market which either were over-marketed and disrespected their intelligence or poor quality and “disrespected their face”. They came up with a simple high quality, subscription service razor which resolved this gap in the market whilst also meeting the needs of their time poor target audience.
Strategy:
There is already some competition in the subscription razor market, however none which have really tapped into a core need-state within the personal care category, which relates to self expression and style.
SWIFT shave was born, inspired by the pragmatism and attitude of athletic street wear trends, to strengthen the rebellious business spirit, and speed of the delivery and shave.
